Tools & Wizards About Us

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

kiehls.com.cn

Kiehl's 科颜氏官方网站_契尔氏官网旗舰店，源自美国的顶级护肤品牌

Page Load Speed

12.3 sec in total

First Response

296 ms

Resources Loaded

10.8 sec

Page Rendered

1.2 sec

About Website

Click here to check amazing Kiehl S content for Hong Kong. Otherwise, check out these important facts you probably never knew about kiehls.com.cn

科颜氏Kiehl's官网，契尔氏官网旗舰店，为您提供面部护理，身体护理，男士护理，头发护理等一系列科颜氏产品。在线订购，官方网上商城正品保证，尊享优质服务，客服电话: 400-821-5810。

Visit kiehls.com.cn

Key Findings

We analyzed Kiehls.com.cn page load time and found that the first response time was 296 ms and then it took 12 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

kiehls.com.cn performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.4 s

1/100

10%

LCP (Largest Contentful Paint)

Value16.0 s

0/100

25%

SI (Speed Index)

Value12.5 s

3/100

10%

TBT (Total Blocking Time)

Value870 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value1.141

1/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

kiehls.com.cn

296 ms

www.kiehls.com.cn

891 ms

chunk-vendors.e2cf7ac8.css

7 ms

chunk-styles.68d3435f.css

54 ms

index.5fdc5c44.css

56 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 21% of them (20 requests) were addressed to the original Kiehls.com.cn, 65% (62 requests) were made to Ecuniplatform-static.kiehls.com.cn and 15% (14 requests) were made to . The less responsive or slowest element that took the longest time to load (6 sec) relates to the external source Ecuniplatform-static.kiehls.com.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (11%)

Content Size

13.9 MB

After Optimization

12.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiehls.com.cn main page is 13.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 12.7 MB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 259.4 kB

  • Original 371.5 kB
  • After minification 321.5 kB
  • After compression 112.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 50.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 259.4 kB or 70% of the original size.

Image Optimization

-9%

Potential reduce by 1.1 MB

  • Original 12.7 MB
  • After minification 11.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiehl S images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 113.7 kB

  • Original 735.4 kB
  • After minification 735.4 kB
  • After compression 621.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 113.7 kB or 15% of the original size.

CSS Optimization

-15%

Potential reduce by 25.8 kB

  • Original 171.1 kB
  • After minification 171.1 kB
  • After compression 145.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kiehls.com.cn needs all CSS files to be minified and compressed as it can save up to 25.8 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (4%)

Requests Now

74

After Optimization

71

  • Images
  • JavaScript
  • CSS

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiehl S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

kiehls.com.cn accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kiehls.com.cn best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

kiehls.com.cn SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    ZH

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiehls.com.cn can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and it matches the claimed language. Our system also found out that Kiehls.com.cn main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kiehl S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: