Tools & Wizards About Us

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

kp-ms.com

Kita Payne Media Services, Inc. Strategic Media Planning & Media Buying Firm | Kita Payne Media Services, Inc.

Page Load Speed

1.9 sec in total

First Response

636 ms

Resources Loaded

1.1 sec

Page Rendered

201 ms

About Website

Welcome to kp-ms.com homepage info - get ready to check Kp Ms best content right away, or after learning these important things about kp-ms.com

At KPMS we are passionate about the success of your brand. Our team listens to your vision and partners with you to develop an integrated media campaign based

Visit kp-ms.com

Key Findings

We analyzed Kp-ms.com page load time and found that the first response time was 636 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

kp-ms.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value320 ms

76/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.8 s

55/100

10%

Network Requests Diagram

kp-ms.com

636 ms

styles.css

36 ms

css

16 ms

genericons.css

130 ms

style.css

130 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 79% of them (27 requests) were addressed to the original Kp-ms.com, 6% (2 requests) were made to W.sharethis.com and 6% (2 requests) were made to Count.carrierzone.com. The less responsive or slowest element that took the longest time to load (636 ms) belongs to the original domain Kp-ms.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 82.3 kB (17%)

Content Size

494.6 kB

After Optimization

412.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kp-ms.com main page is 494.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 279.0 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 10.4 kB

  • Original 14.2 kB
  • After minification 13.4 kB
  • After compression 3.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.4 kB or 73% of the original size.

Image Optimization

-12%

Potential reduce by 33.2 kB

  • Original 279.0 kB
  • After minification 245.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Kp Ms needs image optimization as it can save up to 33.2 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-20%

Potential reduce by 34.9 kB

  • Original 174.7 kB
  • After minification 161.9 kB
  • After compression 139.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 34.9 kB or 20% of the original size.

CSS Optimization

-14%

Potential reduce by 3.7 kB

  • Original 26.8 kB
  • After minification 26.8 kB
  • After compression 23.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kp-ms.com needs all CSS files to be minified and compressed as it can save up to 3.7 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (81%)

Requests Now

31

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kp Ms. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

kp-ms.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

kp-ms.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

kp-ms.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kp-ms.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kp-ms.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Kp Ms. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: