Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

kstmarketing.com

Online Printing & Design Services | Stirling - KST Marketing

Page Load Speed

8.2 sec in total

First Response

214 ms

Resources Loaded

7.5 sec

Page Rendered

433 ms

About Website

Click here to check amazing KST Marketing content. Otherwise, check out these important facts you probably never knew about kstmarketing.com

An online printing company based in Stirling. Our services include print and complete graphic design services. Proud publisher of Live Local Magazine.

Visit kstmarketing.com

Key Findings

We analyzed Kstmarketing.com page load time and found that the first response time was 214 ms and then it took 7.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

kstmarketing.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.8 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value3,130 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value24.1 s

0/100

10%

Network Requests Diagram

kstmarketing.com

214 ms

www.kstmarketing.com

1800 ms

jquery.plupload.queue.css

87 ms

tooltipster.css

172 ms

jquery.countdown.css

250 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 85% of them (94 requests) were addressed to the original Kstmarketing.com, 3% (3 requests) were made to Google-analytics.com and 3% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Kstmarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 822.7 kB (20%)

Content Size

4.2 MB

After Optimization

3.4 MB

In fact, the total size of Kstmarketing.com main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 129.8 kB

  • Original 156.5 kB
  • After minification 122.5 kB
  • After compression 26.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.1 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.8 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 28.0 kB

  • Original 3.1 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. KST Marketing images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 296.8 kB

  • Original 534.3 kB
  • After minification 492.6 kB
  • After compression 237.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 296.8 kB or 56% of the original size.

CSS Optimization

-84%

Potential reduce by 368.1 kB

  • Original 436.2 kB
  • After minification 362.5 kB
  • After compression 68.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kstmarketing.com needs all CSS files to be minified and compressed as it can save up to 368.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (54%)

Requests Now

103

After Optimization

47

The browser has sent 103 CSS, Javascripts, AJAX and image requests in order to completely render the main page of KST Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 29 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

kstmarketing.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

kstmarketing.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kstmarketing.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kstmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kstmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of KST Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: