Tools & Wizards About Us

Report Summary

  • 95

    Performance

    Renders faster than
    93% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

lionmatch.co.za

The Lion Match Company (Pty) Ltd Lion Safety Matches

Page Load Speed

5 sec in total

First Response

907 ms

Resources Loaded

4 sec

Page Rendered

120 ms

About Website

Visit lionmatch.co.za now to see the best up-to-date Lion Match content for South Africa and also check out these interesting facts you probably never knew about lionmatch.co.za

For well over a century, The Lion Match Company (Pty) Ltd has been home to some of South Africa’s favourite brands. From their iconic Lion Safety Matches, to their growing range of personal grooming p...

Visit lionmatch.co.za

Key Findings

We analyzed Lionmatch.co.za page load time and found that the first response time was 907 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

lionmatch.co.za performance score

95

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

96/100

10%

LCP (Largest Contentful Paint)

Value2.5 s

90/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.076

95/100

15%

TTI (Time to Interactive)

Value1.5 s

100/100

10%

Network Requests Diagram

lionmatch.co.za

907 ms

highslide.css

364 ms

jquery-2.0.3.min.js

998 ms

highslide-full.js

1019 ms

landingpage-header-image.jpg

1318 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that all of those requests were addressed to Lionmatch.co.za and no external sources were called. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Lionmatch.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 51.1 kB (14%)

Content Size

356.7 kB

After Optimization

305.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lionmatch.co.za main page is 356.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 255.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 14.8 kB

  • Original 18.5 kB
  • After minification 18.3 kB
  • After compression 3.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.8 kB or 80% of the original size.

Image Optimization

-4%

Potential reduce by 11.1 kB

  • Original 255.0 kB
  • After minification 243.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lion Match images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 23.3 kB

  • Original 78.4 kB
  • After minification 78.4 kB
  • After compression 55.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 23.3 kB or 30% of the original size.

CSS Optimization

-42%

Potential reduce by 2.0 kB

  • Original 4.8 kB
  • After minification 4.8 kB
  • After compression 2.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lionmatch.co.za needs all CSS files to be minified and compressed as it can save up to 2.0 kB or 42% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

24

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lion Match. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

lionmatch.co.za accessibility score

61

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

lionmatch.co.za best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

lionmatch.co.za SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lionmatch.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Lionmatch.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Lion Match. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: