Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

localforddealer.com

Vehicle Deals and Current Offers | Buy a New Ford From Your Local Ford Dealer | Ford Motor Company

Page Load Speed

2.1 sec in total

First Response

442 ms

Resources Loaded

1.4 sec

Page Rendered

187 ms

About Website

Click here to check amazing Local Ford Dealer content for United States. Otherwise, check out these important facts you probably never knew about localforddealer.com

Don't miss out on the best auto sales event. View current cash incentives, APR financing and lease offers for a new car, truck, suv at your local Ford Dealership.

Visit localforddealer.com

Key Findings

We analyzed Localforddealer.com page load time and found that the first response time was 442 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

localforddealer.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

26/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value1.048

2/100

15%

TTI (Time to Interactive)

Value3.8 s

89/100

10%

Network Requests Diagram

localforddealer.com

442 ms

jquery-1.7.1.min.js

138 ms

jquery.tools.min.js

134 ms

wambatech.bellman.js

130 ms

wambatech.reporting.js

131 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 5% of them (8 requests) were addressed to the original Localforddealer.com, 64% (100 requests) were made to Fdtier2assets.azurewebsites.net and 3% (4 requests) were made to Cm.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (564 ms) relates to the external source Fdtier2assets.azurewebsites.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 824.5 kB (31%)

Content Size

2.6 MB

After Optimization

1.8 MB

In fact, the total size of Localforddealer.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 101.0 kB

  • Original 114.5 kB
  • After minification 99.6 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.0 kB or 88% of the original size.

Image Optimization

-12%

Potential reduce by 218.1 kB

  • Original 1.8 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Local Ford Dealer needs image optimization as it can save up to 218.1 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 409.5 kB

  • Original 572.1 kB
  • After minification 478.9 kB
  • After compression 162.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 409.5 kB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 95.8 kB

  • Original 113.3 kB
  • After minification 84.2 kB
  • After compression 17.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Localforddealer.com needs all CSS files to be minified and compressed as it can save up to 95.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 65 (45%)

Requests Now

144

After Optimization

79

The browser has sent 144 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Local Ford Dealer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

localforddealer.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

localforddealer.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

localforddealer.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Localforddealer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Localforddealer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Local Ford Dealer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: