Tools & Wizards About Us

Report Summary

  • 83

    Performance

    Renders faster than
    87% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

localstore.co.nz

New Zealand Business Directory

Page Load Speed

3.5 sec in total

First Response

178 ms

Resources Loaded

3.2 sec

Page Rendered

140 ms

About Website

Welcome to localstore.co.nz homepage info - get ready to check Localstore best content for New Zealand right away, or after learning these important things about localstore.co.nz

Find your local store in New Zealand.

Visit localstore.co.nz

Key Findings

We analyzed Localstore.co.nz page load time and found that the first response time was 178 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

localstore.co.nz performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

70/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value4.7 s

80/100

10%

Network Requests Diagram

localstore.co.nz

178 ms

www.localstore.co.nz

24 ms

www.localstore.co.nz

861 ms

style.css

167 ms

jquery-1.8.1.min.js

179 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 34% of them (17 requests) were addressed to the original Localstore.co.nz, 16% (8 requests) were made to Tpc.googlesyndication.com and 14% (7 requests) were made to Pagead2.googlesyndication.com. The less responsive or slowest element that took the longest time to load (861 ms) belongs to the original domain Localstore.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 561.7 kB (46%)

Content Size

1.2 MB

After Optimization

653.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Localstore.co.nz main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 976.1 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 28.1 kB

  • Original 35.4 kB
  • After minification 33.1 kB
  • After compression 7.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.1 kB or 80% of the original size.

Image Optimization

-6%

Potential reduce by 10.9 kB

  • Original 194.3 kB
  • After minification 183.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Localstore images are well optimized though.

JavaScript Optimization

-53%

Potential reduce by 521.7 kB

  • Original 976.1 kB
  • After minification 975.8 kB
  • After compression 454.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 521.7 kB or 53% of the original size.

CSS Optimization

-11%

Potential reduce by 1.0 kB

  • Original 9.5 kB
  • After minification 9.5 kB
  • After compression 8.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Localstore.co.nz needs all CSS files to be minified and compressed as it can save up to 1.0 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (67%)

Requests Now

45

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Localstore. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

localstore.co.nz accessibility score

81

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

localstore.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

localstore.co.nz SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Localstore.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Localstore.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Localstore. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: