Tools & Wizards About Us

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

londonessenceco.com

Exquisite Tonic, Soda and Ginger Drinks | The London Essence Co.

Page Load Speed

696 ms in total

First Response

175 ms

Resources Loaded

467 ms

Page Rendered

54 ms

About Website

Click here to check amazing London Essence Co content. Otherwise, check out these important facts you probably never knew about londonessenceco.com

Delicious luxury mixers made from distilled botanicals creating premium tonic waters, sodas and ginger drinks. View our collection here

Visit londonessenceco.com

Key Findings

We analyzed Londonessenceco.com page load time and found that the first response time was 175 ms and then it took 521 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

londonessenceco.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value8.1 s

20/100

10%

TBT (Total Blocking Time)

Value160 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0.135

80/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

londonessenceco.com

175 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to Londonessenceco.com and no external sources were called. The less responsive or slowest element that took the longest time to load (175 ms) belongs to the original domain Londonessenceco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 92.8 kB (6%)

Content Size

1.7 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Londonessenceco.com main page is 1.7 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-15%

Potential reduce by 6 B

  • Original 39 B
  • After minification 39 B
  • After compression 33 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6 B or 15% of the original size.

Image Optimization

-3%

Potential reduce by 40.8 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. London Essence Co images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 48.1 kB

  • Original 361.6 kB
  • After minification 361.6 kB
  • After compression 313.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 48.1 kB or 13% of the original size.

CSS Optimization

-25%

Potential reduce by 3.8 kB

  • Original 15.6 kB
  • After minification 15.6 kB
  • After compression 11.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Londonessenceco.com needs all CSS files to be minified and compressed as it can save up to 3.8 kB or 25% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

Network Requests Diagram

Accessibility Review

londonessenceco.com accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

londonessenceco.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

londonessenceco.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Londonessenceco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Londonessenceco.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of London Essence Co. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: