Tools & Wizards About Us

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

loyalty360.org

Loyalty360 - The Association for Customer Loyalty

Page Load Speed

10 sec in total

First Response

1.6 sec

Resources Loaded

6.6 sec

Page Rendered

1.8 sec

About Website

Welcome to loyalty360.org homepage info - get ready to check Loyalty360 best content for India right away, or after learning these important things about loyalty360.org

Loyalty360 is the professional marketing association for loyalty. We are the industry leader in coverage of all facets of customer loyalty including CRM, customer experience, loyalty programs, brand l...

Visit loyalty360.org

Key Findings

We analyzed Loyalty360.org page load time and found that the first response time was 1.6 sec and then it took 8.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

loyalty360.org performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value30.4 s

0/100

10%

TBT (Total Blocking Time)

Value45,750 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value62.4 s

0/100

10%

Network Requests Diagram

loyalty360.org

1561 ms

GetResource.ashx

1333 ms

animate.css

361 ms

css

56 ms

jquery-1-11-1-min.js

686 ms

Our browser made a total of 169 requests to load all elements on the main page. We found that 68% of them (115 requests) were addressed to the original Loyalty360.org, 5% (8 requests) were made to Fonts.gstatic.com and 3% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Loyalty360.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (30%)

Content Size

3.7 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Loyalty360.org main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 142.4 kB

  • Original 175.8 kB
  • After minification 155.1 kB
  • After compression 33.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.7 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.4 kB or 81% of the original size.

Image Optimization

-10%

Potential reduce by 248.3 kB

  • Original 2.6 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Loyalty360 images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 422.4 kB

  • Original 604.0 kB
  • After minification 594.3 kB
  • After compression 181.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 422.4 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 307.8 kB

  • Original 353.3 kB
  • After minification 337.1 kB
  • After compression 45.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loyalty360.org needs all CSS files to be minified and compressed as it can save up to 307.8 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (28%)

Requests Now

155

After Optimization

112

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 155 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Loyalty360. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

loyalty360.org accessibility score

69

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

loyalty360.org best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

loyalty360.org SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loyalty360.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Loyalty360.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Loyalty360. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: