Tools & Wizards About Us

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

m.lincoln.com

Luxury SUVs and Plug-In Hybrid Electric Vehicles | Lincoln.com

Page Load Speed

2.5 sec in total

First Response

58 ms

Resources Loaded

2.2 sec

Page Rendered

242 ms

About Website

Click here to check amazing M Lincoln content for United States. Otherwise, check out these important facts you probably never knew about m.lincoln.com

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Visit m.lincoln.com

Key Findings

We analyzed M.lincoln.com page load time and found that the first response time was 58 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

m.lincoln.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.755

6/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

m.lincoln.com

58 ms

testandtarget.min.js

20 ms

init.min.js

19 ms

stores.init.js

19 ms

style.css

841 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 54% of them (26 requests) were addressed to the original M.lincoln.com, 15% (7 requests) were made to Lincoln.com and 6% (3 requests) were made to Ford.demdex.net. The less responsive or slowest element that took the longest time to load (919 ms) relates to the external source Lincoln.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (64%)

Content Size

2.2 MB

After Optimization

817.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M.lincoln.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 89.4 kB

  • Original 111.3 kB
  • After minification 103.2 kB
  • After compression 21.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.4 kB or 80% of the original size.

Image Optimization

-5%

Potential reduce by 19.3 kB

  • Original 368.6 kB
  • After minification 349.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Lincoln images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 1.2 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 426.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 74% of the original size.

CSS Optimization

-83%

Potential reduce by 96.5 kB

  • Original 116.2 kB
  • After minification 113.8 kB
  • After compression 19.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.lincoln.com needs all CSS files to be minified and compressed as it can save up to 96.5 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (48%)

Requests Now

46

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Lincoln. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

m.lincoln.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

m.lincoln.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

m.lincoln.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.lincoln.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that M.lincoln.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of M Lincoln. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: