Tools & Wizards About Us

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

marketingclinic.fi

Marketing Clinic | Strategy, brand and commercialization consultancy

Page Load Speed

11.2 sec in total

First Response

206 ms

Resources Loaded

10 sec

Page Rendered

1.1 sec

About Website

Click here to check amazing Marketing Clinic content. Otherwise, check out these important facts you probably never knew about marketingclinic.fi

We help our clients recognize and realize unique growth opportunities by combining human and business understanding with creativity, data and technology.

Visit marketingclinic.fi

Key Findings

We analyzed Marketingclinic.fi page load time and found that the first response time was 206 ms and then it took 11 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

marketingclinic.fi performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

79/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value1,840 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.082

94/100

15%

TTI (Time to Interactive)

Value11.0 s

21/100

10%

Network Requests Diagram

marketingclinic.fi

206 ms

www.knowit.fi

969 ms

uc.js

113 ms

gtm.js

67 ms

7b233cd83a8cff1c.css

26 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Marketingclinic.fi, 88% (22 requests) were made to Knowit.fi and 4% (1 request) were made to Policy.app.cookieinformation.com. The less responsive or slowest element that took the longest time to load (8.3 sec) relates to the external source Knowit.fi.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.3 kB (2%)

Content Size

7.0 MB

After Optimization

6.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Marketingclinic.fi main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 6.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 139.3 kB

  • Original 169.3 kB
  • After minification 169.2 kB
  • After compression 30.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.3 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 6.8 MB
  • After minification 6.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Clinic images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 12 B

  • Original 12.6 kB
  • After minification 12.6 kB
  • After compression 12.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 13 (57%)

Requests Now

23

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Clinic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

marketingclinic.fi accessibility score

100

Accessibility Issues

Best Practices

marketingclinic.fi best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

marketingclinic.fi SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    FI

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingclinic.fi can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed Finnish language. Our system also found out that Marketingclinic.fi main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Marketing Clinic. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: