Tools & Wizards About Us

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

marketingshift.com

Marketing Shift Blog

Page Load Speed

4.4 sec in total

First Response

53 ms

Resources Loaded

1.6 sec

Page Rendered

2.7 sec

About Website

Visit marketingshift.com now to see the best up-to-date Marketing Shift content for United States and also check out these interesting facts you probably never knew about marketingshift.com

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Key Findings

We analyzed Marketingshift.com page load time and found that the first response time was 53 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

marketingshift.com performance score

0

Network Requests Diagram

marketingshift.com

53 ms

www.marketingshift.com

483 ms

sIFR-screen.css

55 ms

sifr.js

93 ms

v2.css

100 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 54% of them (19 requests) were addressed to the original Marketingshift.com, 14% (5 requests) were made to Pagead2.googlesyndication.com and 11% (4 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Marketingshift.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 164.0 kB (30%)

Content Size

543.0 kB

After Optimization

379.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingshift.com main page is 543.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 372.3 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 61.9 kB

  • Original 91.8 kB
  • After minification 91.1 kB
  • After compression 29.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.9 kB or 67% of the original size.

Image Optimization

-15%

Potential reduce by 54.7 kB

  • Original 372.3 kB
  • After minification 317.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Marketing Shift needs image optimization as it can save up to 54.7 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-56%

Potential reduce by 37.5 kB

  • Original 66.5 kB
  • After minification 57.0 kB
  • After compression 29.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 37.5 kB or 56% of the original size.

CSS Optimization

-80%

Potential reduce by 9.9 kB

  • Original 12.4 kB
  • After minification 9.4 kB
  • After compression 2.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingshift.com needs all CSS files to be minified and compressed as it can save up to 9.9 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (50%)

Requests Now

32

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Shift. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

SEO Factors

marketingshift.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingshift.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingshift.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Marketing Shift. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: