Tools & Wizards About Us

Report Summary

  • 0

    Performance

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

mccann.de

McCann | Kreativagentur in Düsseldorf und Frankfurt

Page Load Speed

3.4 sec in total

First Response

90 ms

Resources Loaded

3.1 sec

Page Rendered

198 ms

About Website

Welcome to mccann.de homepage info - get ready to check Mc Cann best content for Germany right away, or after learning these important things about mccann.de

McCann ist die Keimzelle eines weltweiten Netzwerkes an heute über 170 Standorten in mehr als 120 Ländern, das seit 1912 Mehrwerte für seine Kunden und deren Kunden schafft. In Deutschland hat die Age...

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Key Findings

We analyzed Mccann.de page load time and found that the first response time was 90 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

mccann.de performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.0 s

1/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

5/100

25%

SI (Speed Index)

Value0

0/100

10%

TBT (Total Blocking Time)

Value2,450 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

mccann.de

90 ms

mccann.de

38 ms

www.mccann.de

73 ms

www.mccannworldgroup.de

293 ms

72 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 9% of them (3 requests) were addressed to the original Mccann.de, 50% (16 requests) were made to Hellocomputerwwwstorage.blob.core.windows.net and 22% (7 requests) were made to I.vimeocdn.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Hellocomputerwwwstorage.blob.core.windows.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 35.3 kB (5%)

Content Size

737.2 kB

After Optimization

701.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mccann.de main page is 737.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 580.8 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 35.2 kB

  • Original 41.6 kB
  • After minification 37.4 kB
  • After compression 6.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.2 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 12 B

  • Original 580.8 kB
  • After minification 580.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mc Cann images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 74.6 kB
  • After minification 74.6 kB
  • After compression 74.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 68 B

  • Original 40.3 kB
  • After minification 40.3 kB
  • After compression 40.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mccann.de has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

25

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mc Cann. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

mccann.de accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

mccann.de best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Page has valid source maps

SEO Factors

mccann.de SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mccann.de can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mccann.de main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Mc Cann. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: