Tools & Wizards About Us

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

merchantandmakers.com

Merchant & Makers | Celebrating Craft, Design & Heritage

Page Load Speed

6.9 sec in total

First Response

387 ms

Resources Loaded

6 sec

Page Rendered

474 ms

About Website

Visit merchantandmakers.com now to see the best up-to-date Merchant And Makers content for United Kingdom and also check out these interesting facts you probably never knew about merchantandmakers.com

Merchant & Makers is a new digital library celebrating craft, design & heritage in the modern day with features on fashion, craft, artisans, design, interiors & outdoors.

Visit merchantandmakers.com

Key Findings

We analyzed Merchantandmakers.com page load time and found that the first response time was 387 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

merchantandmakers.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value12.1 s

0/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.2

62/100

15%

TTI (Time to Interactive)

Value8.3 s

40/100

10%

Network Requests Diagram

merchantandmakers.com

387 ms

www.merchantandmakers.com

1329 ms

wp-emoji-release.min.js

294 ms

flexslider.css

582 ms

style.css

717 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 88% of them (50 requests) were addressed to the original Merchantandmakers.com, 4% (2 requests) were made to Fonts.googleapis.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Merchantandmakers.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 318.3 kB (15%)

Content Size

2.1 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merchantandmakers.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 49.7 kB

  • Original 60.0 kB
  • After minification 53.0 kB
  • After compression 10.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.0 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.7 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 48.6 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant And Makers images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 151.9 kB

  • Original 230.2 kB
  • After minification 197.1 kB
  • After compression 78.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 151.9 kB or 66% of the original size.

CSS Optimization

-81%

Potential reduce by 68.0 kB

  • Original 84.0 kB
  • After minification 69.3 kB
  • After compression 16.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantandmakers.com needs all CSS files to be minified and compressed as it can save up to 68.0 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (28%)

Requests Now

53

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant And Makers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

merchantandmakers.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

merchantandmakers.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

merchantandmakers.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantandmakers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchantandmakers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Merchant And Makers. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: