Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

merchantcircle.com.au

Top Guest Posting Sites | Instant Approval Guest Posting | Merchant Circle

Page Load Speed

1.8 sec in total

First Response

90 ms

Resources Loaded

1 sec

Page Rendered

635 ms

About Website

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Key Findings

We analyzed Merchantcircle.com.au page load time and found that the first response time was 90 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

merchantcircle.com.au performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value4.4 s

74/100

10%

TBT (Total Blocking Time)

Value1,250 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.9 s

54/100

10%

Network Requests Diagram

merchantcircle.com.au

90 ms

merchantcircle.com.au

132 ms

style.min.css

25 ms

styles.css

47 ms

wpcf7-redirect-frontend.min.css

56 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 70% of them (21 requests) were addressed to the original Merchantcircle.com.au, 10% (3 requests) were made to Googletagmanager.com and 10% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (269 ms) belongs to the original domain Merchantcircle.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 113.6 kB (25%)

Content Size

456.6 kB

After Optimization

343.1 kB

In fact, the total size of Merchantcircle.com.au main page is 456.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. CSS take 176.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 112.1 kB

  • Original 132.9 kB
  • After minification 126.1 kB
  • After compression 20.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 112.1 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.4 kB
  • After minification 2.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merchant Circle images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 390 B

  • Original 145.0 kB
  • After minification 145.0 kB
  • After compression 144.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.0 kB

  • Original 176.3 kB
  • After minification 176.3 kB
  • After compression 175.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merchantcircle.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (78%)

Requests Now

23

After Optimization

5

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merchant Circle. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

merchantcircle.com.au accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

merchantcircle.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

merchantcircle.com.au SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merchantcircle.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merchantcircle.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: