Tools & Wizards About Us

Report Summary

  • 10

    Performance

    Renders faster than
    23% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

merkury.merkleinc.com

Merkury - The future of identity is here. Powered by Merkle

Page Load Speed

4.4 sec in total

First Response

872 ms

Resources Loaded

2.5 sec

Page Rendered

1.1 sec

About Website

Click here to check amazing Merkury Merkle Inc content for India. Otherwise, check out these important facts you probably never knew about merkury.merkleinc.com

Merkury enables marketers, media owners, and publishers to own, build, and control a first-party Private Identity Graph.

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Key Findings

We analyzed Merkury.merkleinc.com page load time and found that the first response time was 872 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

merkury.merkleinc.com performance score

10

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value16.3 s

0/100

25%

SI (Speed Index)

Value12.1 s

4/100

10%

TBT (Total Blocking Time)

Value1,270 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0.432

22/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

merkury

872 ms

gtm.js

77 ms

vendor.min.css

12 ms

main.css

1637 ms

sha256.min.js

21 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Merkury.merkleinc.com, 30% (11 requests) were made to Dentsu.com and 8% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Dentsu.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 515.6 kB (31%)

Content Size

1.6 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Merkury.merkleinc.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 705.3 kB which makes up the majority of the site volume.

HTML Optimization

-45%

Potential reduce by 96.6 kB

  • Original 214.0 kB
  • After minification 213.9 kB
  • After compression 117.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.6 kB or 45% of the original size.

Image Optimization

-4%

Potential reduce by 29.1 kB

  • Original 705.3 kB
  • After minification 676.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Merkury Merkle Inc images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 44.1 kB

  • Original 330.8 kB
  • After minification 330.8 kB
  • After compression 286.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.1 kB or 13% of the original size.

CSS Optimization

-87%

Potential reduce by 345.8 kB

  • Original 397.3 kB
  • After minification 397.1 kB
  • After compression 51.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Merkury.merkleinc.com needs all CSS files to be minified and compressed as it can save up to 345.8 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (21%)

Requests Now

33

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Merkury Merkle Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

merkury.merkleinc.com accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

merkury.merkleinc.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

merkury.merkleinc.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Merkury.merkleinc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Merkury.merkleinc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Merkury Merkle Inc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: