Tools & Wizards About Us

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

metromarketing.co.nz

Marketing and Design Services New Zealand | Metro Marketing

Page Load Speed

3.1 sec in total

First Response

41 ms

Resources Loaded

1.9 sec

Page Rendered

1.2 sec

About Website

Welcome to metromarketing.co.nz homepage info - get ready to check Metro Marketing best content right away, or after learning these important things about metromarketing.co.nz

We are a passionate marketing and design agency based in the Bay of Plenty. We work with you to communicate your story, build your brand and deliver results.

Visit metromarketing.co.nz

Key Findings

We analyzed Metromarketing.co.nz page load time and found that the first response time was 41 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

metromarketing.co.nz performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

1/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value420 ms

65/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

metromarketing.co.nz

41 ms

metromarketing.co.nz

709 ms

www.metromarketing.co.nz

38 ms

www.metromarketing.co.nz

929 ms

js

77 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 27% of them (6 requests) were addressed to the original Metromarketing.co.nz, 32% (7 requests) were made to Cdn.rocketspark.com and 14% (3 requests) were made to Nz.rs-cdn.com. The less responsive or slowest element that took the longest time to load (929 ms) belongs to the original domain Metromarketing.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 165.5 kB (28%)

Content Size

588.6 kB

After Optimization

423.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Metromarketing.co.nz main page is 588.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 337.9 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 165.2 kB

  • Original 187.5 kB
  • After minification 183.4 kB
  • After compression 22.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 165.2 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 2 B

  • Original 11.9 kB
  • After minification 11.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Metro Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 52 B

  • Original 337.9 kB
  • After minification 337.9 kB
  • After compression 337.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 209 B

  • Original 51.4 kB
  • After minification 51.4 kB
  • After compression 51.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Metromarketing.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (67%)

Requests Now

18

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Metro Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

metromarketing.co.nz accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

metromarketing.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

metromarketing.co.nz SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Metromarketing.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Metromarketing.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Metro Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: