Tools & Wizards About Us

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

midlandimports.com

TheFlagWholesaler - Europe's Largest Flag and Bunting Distributor

Page Load Speed

627 ms in total

First Response

200 ms

Resources Loaded

351 ms

Page Rendered

76 ms

About Website

Welcome to midlandimports.com homepage info - get ready to check Midlandimports best content right away, or after learning these important things about midlandimports.com

Apply for an account at Europe's largest distributor of Flags, Bunting, Hand Flags, Table Flags, Flagpoles & Sports Merchandise. 7000+ Products Available at Trade Prices.

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Key Findings

We analyzed Midlandimports.com page load time and found that the first response time was 200 ms and then it took 427 ms to load all DOM resources and completely render a web page. This is an excellent result, as only 5% of websites can load faster.

Performance Metrics

midlandimports.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

95/100

10%

LCP (Largest Contentful Paint)

Value1.5 s

100/100

25%

SI (Speed Index)

Value1.5 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value1.5 s

100/100

10%

Network Requests Diagram

midlandimports.com

200 ms

css

43 ms

logo-nex-lw.svg

36 ms

font

93 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 25% of them (1 request) were addressed to the original Midlandimports.com, 25% (1 request) were made to Fonts.googleapis.com and 25% (1 request) were made to Static.nexcess.net. The less responsive or slowest element that took the longest time to load (200 ms) belongs to the original domain Midlandimports.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 392.4 kB (28%)

Content Size

1.4 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Midlandimports.com main page is 1.4 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 846.8 kB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 2.1 kB

  • Original 3.4 kB
  • After minification 3.3 kB
  • After compression 1.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.1 kB or 63% of the original size.

Image Optimization

-7%

Potential reduce by 63.2 kB

  • Original 846.8 kB
  • After minification 783.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Midlandimports images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 263.2 kB

  • Original 473.1 kB
  • After minification 461.4 kB
  • After compression 209.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 263.2 kB or 56% of the original size.

CSS Optimization

-79%

Potential reduce by 63.9 kB

  • Original 81.4 kB
  • After minification 74.9 kB
  • After compression 17.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Midlandimports.com needs all CSS files to be minified and compressed as it can save up to 63.9 kB or 79% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

  • Images
  • CSS

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Midlandimports. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

midlandimports.com accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

midlandimports.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

midlandimports.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Midlandimports.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Midlandimports.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Midlandimports. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: