Tools & Wizards About Us

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

milkstreetmarketing.com

A Philadelphia Marketing Agency ⋆ Milk Street Marketing

Page Load Speed

1.5 sec in total

First Response

27 ms

Resources Loaded

1.4 sec

Page Rendered

97 ms

About Website

Welcome to milkstreetmarketing.com homepage info - get ready to check Milk Street Marketing best content for United States right away, or after learning these important things about milkstreetmarketing.com

We are a full-service Philadelphia marketing agency specializing in strategy, creative development and digital implementation.

Visit milkstreetmarketing.com

Key Findings

We analyzed Milkstreetmarketing.com page load time and found that the first response time was 27 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

milkstreetmarketing.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

34/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value420 ms

66/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

milkstreetmarketing.com

27 ms

milkstreetmarketing.com

533 ms

style.min.css

58 ms

style-index.css

211 ms

h5vp.css

212 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 74% of them (34 requests) were addressed to the original Milkstreetmarketing.com, 7% (3 requests) were made to Googletagmanager.com and 7% (3 requests) were made to Milkstreet.activehosted.com. The less responsive or slowest element that took the longest time to load (636 ms) relates to the external source Milkstreet.activehosted.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 200.5 kB (18%)

Content Size

1.1 MB

After Optimization

900.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Milkstreetmarketing.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 764.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 66.0 kB

  • Original 82.3 kB
  • After minification 76.9 kB
  • After compression 16.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 66.0 kB or 80% of the original size.

Image Optimization

-17%

Potential reduce by 130.4 kB

  • Original 764.3 kB
  • After minification 633.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Milk Street Marketing needs image optimization as it can save up to 130.4 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 1.9 kB

  • Original 177.7 kB
  • After minification 177.7 kB
  • After compression 175.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 2.2 kB

  • Original 76.3 kB
  • After minification 76.3 kB
  • After compression 74.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Milkstreetmarketing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 31 (78%)

Requests Now

40

After Optimization

9

  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Milk Street Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

milkstreetmarketing.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

milkstreetmarketing.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

milkstreetmarketing.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Milkstreetmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Milkstreetmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Milk Street Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: