Access millwardbrowndigital.com. Home | Kantar Millward Brown

www.millwardbrowndigital.com

593 ms

css

60 ms

rrssb.css

10 ms

owl.carousel.css

21 ms

css

78 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 62% of them (32 requests) were addressed to the original Millwardbrowndigital.com, 15% (8 requests) were made to Fonts.gstatic.com and 10% (5 requests) were made to . The less responsive or slowest element that took the longest time to load (593 ms) belongs to the original domain Millwardbrowndigital.com.

Content Size

1.2 MB

After Optimization

687.6 kB

In fact, the total size of Millwardbrowndigital.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 495.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 29.1 kB

Original 37.1 kB
After minification 35.7 kB
After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.1 kB or 78% of the original size.

Image Optimization

-16%

Potential reduce by 76.9 kB

Original 495.9 kB
After minification 419.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Millward Brown Digital needs image optimization as it can save up to 76.9 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-61%

Potential reduce by 192.2 kB

Original 312.8 kB
After minification 309.6 kB
After compression 120.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 192.2 kB or 61% of the original size.

CSS Optimization

-58%

Potential reduce by 190.5 kB

Original 330.5 kB
After minification 290.1 kB
After compression 140.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Millwardbrowndigital.com needs all CSS files to be minified and compressed as it can save up to 190.5 kB or 58% of the original size.

Requests Now

After Optimization

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Millward Brown Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.