Tools & Wizards About Us

Report Summary

  • 62

    Performance

    Renders faster than
    76% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

mortonward.co.uk

Morton Ward – Marketing and Design Agency Edinburgh

Page Load Speed

3 sec in total

First Response

169 ms

Resources Loaded

2.4 sec

Page Rendered

363 ms

About Website

Click here to check amazing Morton Ward content. Otherwise, check out these important facts you probably never knew about mortonward.co.uk

Recent work What our clients think Get in touch Our philosophy is simple; we go the extra mile for our clients and create outstanding design that hits the mark. Sound […]

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Key Findings

We analyzed Mortonward.co.uk page load time and found that the first response time was 169 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

mortonward.co.uk performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value6.0 s

47/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value8.6 s

37/100

10%

Network Requests Diagram

mortonward.co.uk

169 ms

mortonward.co.uk

598 ms

www.mortonward.co.uk

817 ms

horizontal-slim-10_7.css

32 ms

style.min.css

249 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 89% of them (32 requests) were addressed to the original Mortonward.co.uk, 3% (1 request) were made to Cdn-images.mailchimp.com and 3% (1 request) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (817 ms) belongs to the original domain Mortonward.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 477.2 kB (22%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mortonward.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 56.4 kB

  • Original 73.3 kB
  • After minification 67.2 kB
  • After compression 16.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.4 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 483 B

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Morton Ward images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 179.8 kB

  • Original 234.4 kB
  • After minification 198.8 kB
  • After compression 54.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 179.8 kB or 77% of the original size.

CSS Optimization

-85%

Potential reduce by 240.5 kB

  • Original 282.3 kB
  • After minification 281.8 kB
  • After compression 41.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mortonward.co.uk needs all CSS files to be minified and compressed as it can save up to 240.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (53%)

Requests Now

30

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Morton Ward. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

mortonward.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

mortonward.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mortonward.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mortonward.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mortonward.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Morton Ward. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: