Tools & Wizards About Us

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

msights.com

MSIGHTS | Marketing Data Transformation and Reporting

Page Load Speed

20.7 sec in total

First Response

31 ms

Resources Loaded

20.2 sec

Page Rendered

430 ms

About Website

Visit msights.com now to see the best up-to-date MSIGHTS content for United States and also check out these interesting facts you probably never knew about msights.com

MSIGHTS is a cloud platform designed for marketing data transformation and media campaign performance reporting.

Visit msights.com

Key Findings

We analyzed Msights.com page load time and found that the first response time was 31 ms and then it took 20.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

msights.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value2,060 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.02

100/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

Network Requests Diagram

msights.com

31 ms

www.msights.com

209 ms

jquery-1.7.1.js

55 ms

module_97935217289_Header_2023.min.css

44 ms

module_97943578485_Footer_2023.min.css

46 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 48% of them (36 requests) were addressed to the original Msights.com, 9% (7 requests) were made to No-cache.hubspot.com and 9% (7 requests) were made to 1825837.fs1.hubspotusercontent-na1.net. The less responsive or slowest element that took the longest time to load (20 sec) relates to the external source Tracker.mrpfd.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 103.2 kB (8%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Msights.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 993.1 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 72.3 kB

  • Original 83.4 kB
  • After minification 74.2 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.3 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 4.1 kB

  • Original 993.1 kB
  • After minification 989.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. MSIGHTS images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 7.4 kB

  • Original 94.6 kB
  • After minification 94.6 kB
  • After compression 87.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-37%

Potential reduce by 19.5 kB

  • Original 53.1 kB
  • After minification 53.1 kB
  • After compression 33.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Msights.com needs all CSS files to be minified and compressed as it can save up to 19.5 kB or 37% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (58%)

Requests Now

60

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of MSIGHTS. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

msights.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

msights.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

msights.com SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Msights.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Msights.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of MSIGHTS. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: