Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

platform.merchengines.com

Professional Search Engine Marketing Services | Deluxe

Page Load Speed

1.9 sec in total

First Response

322 ms

Resources Loaded

1.4 sec

Page Rendered

127 ms

About Website

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Key Findings

We analyzed Platform.merchengines.com page load time and found that the first response time was 322 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

platform.merchengines.com performance score

0

Network Requests Diagram

322 ms

jquery-1.4.4.min.js

133 ms

jquery.validate.min.js

180 ms

jquery-ui-1.8.custom.min.js

352 ms

jquery.inline_label.min.js

226 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 85% of them (40 requests) were addressed to the original Platform.merchengines.com, 4% (2 requests) were made to 3052752.fls.doubleclick.net and 4% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (529 ms) belongs to the original domain Platform.merchengines.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 435.5 kB (68%)

Content Size

639.2 kB

After Optimization

203.7 kB

In fact, the total size of Platform.merchengines.com main page is 639.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 475.5 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 6.3 kB

  • Original 8.7 kB
  • After minification 8.2 kB
  • After compression 2.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.3 kB or 73% of the original size.

Image Optimization

-20%

Potential reduce by 11.8 kB

  • Original 58.6 kB
  • After minification 46.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Platform Merch Engine S needs image optimization as it can save up to 11.8 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 336.3 kB

  • Original 475.5 kB
  • After minification 450.9 kB
  • After compression 139.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 336.3 kB or 71% of the original size.

CSS Optimization

-84%

Potential reduce by 81.1 kB

  • Original 96.4 kB
  • After minification 73.9 kB
  • After compression 15.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Platform.merchengines.com needs all CSS files to be minified and compressed as it can save up to 81.1 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (65%)

Requests Now

46

After Optimization

16

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Platform Merch Engine S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

SEO Factors

platform.merchengines.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Platform.merchengines.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Platform.merchengines.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Platform Merch Engine S. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: