Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

ipmm.next.co.uk

Next Official Site: Online Fashion, Kids Clothes & Homeware

Page Load Speed

2.8 sec in total

First Response

3 ms

Resources Loaded

2.4 sec

Page Rendered

426 ms

About Website

Click here to check amazing Ipmm Next content for United Kingdom. Otherwise, check out these important facts you probably never knew about ipmm.next.co.uk

Shop the latest women's, men's & children's fashion plus homeware, beauty, designer brands & more. Next day delivery & free returns available. Shop now!

Visit ipmm.next.co.uk

Key Findings

We analyzed Ipmm.next.co.uk page load time and found that the first response time was 3 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

ipmm.next.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value12.9 s

0/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value5,570 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value27.4 s

0/100

10%

Network Requests Diagram

ipmm.next.co.uk

3 ms

www.next.co.uk

695 ms

4785a3888ce7c5b08536012ee59383ca500110012b1

128 ms

Poppins-font.min.css

69 ms

next-uk-prod_abplatformconfig.js

72 ms

Our browser made a total of 123 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Ipmm.next.co.uk, 81% (100 requests) were made to Next.co.uk and 5% (6 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Next.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (64%)

Content Size

2.0 MB

After Optimization

722.5 kB

In fact, the total size of Ipmm.next.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 386.6 kB

  • Original 454.5 kB
  • After minification 451.2 kB
  • After compression 67.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 386.6 kB or 85% of the original size.

JavaScript Optimization

-57%

Potential reduce by 786.2 kB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 597.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 786.2 kB or 57% of the original size.

CSS Optimization

-63%

Potential reduce by 96.2 kB

  • Original 153.5 kB
  • After minification 152.9 kB
  • After compression 57.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ipmm.next.co.uk needs all CSS files to be minified and compressed as it can save up to 96.2 kB or 63% of the original size.

Requests Breakdown

Number of requests can be reduced by 87 (78%)

Requests Now

111

After Optimization

24

The browser has sent 111 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ipmm Next. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 58 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ipmm.next.co.uk accessibility score

93

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

ipmm.next.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ipmm.next.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ipmm.next.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ipmm.next.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ipmm Next. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: