Access kellogg.northwestern.edu. Home | Kellogg School of Management

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value11.9 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value2,970 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value26.3 s

0/100

10%

kellogg.northwestern.edu

76 ms

www.kellogg.northwestern.edu

580 ms

index-generated.css

183 ms

VisitorIdentification.js

77 ms

libraries-generated.js

208 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 37% of them (23 requests) were addressed to the original Kellogg.northwestern.edu, 13% (8 requests) were made to Cdn.cookielaw.org and 11% (7 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (726 ms) belongs to the original domain Kellogg.northwestern.edu.

Content Size

4.0 MB

After Optimization

3.6 MB

In fact, the total size of Kellogg.northwestern.edu main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 255.1 kB

Original 309.4 kB
After minification 268.7 kB
After compression 54.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 40.7 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 255.1 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 26.6 kB

Original 2.7 MB
After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kellogg Northwestern images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 62.7 kB

Original 854.1 kB
After minification 853.7 kB
After compression 791.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-34%

Potential reduce by 59.7 kB

Original 177.5 kB
After minification 164.9 kB
After compression 117.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kellogg.northwestern.edu needs all CSS files to be minified and compressed as it can save up to 59.7 kB or 34% of the original size.

Requests Now

After Optimization

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kellogg Northwestern. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.