Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

lb.nextdirect.com

Next Official Site: Online Fashion, Kids Clothes & Homeware

Page Load Speed

2.5 sec in total

First Response

9 ms

Resources Loaded

1.9 sec

Page Rendered

510 ms

About Website

Welcome to lb.nextdirect.com homepage info - get ready to check Lb Next Direct best content for Japan right away, or after learning these important things about lb.nextdirect.com

Shop the latest women's, men's and children's fashion plus homeware, beauty and more. Next day delivery and free returns available. Shop now!

Visit lb.nextdirect.com

Key Findings

We analyzed Lb.nextdirect.com page load time and found that the first response time was 9 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

lb.nextdirect.com performance score

0

Network Requests Diagram

lb.nextdirect.com

9 ms

lb

326 ms

en

432 ms

Fonts.min.css

30 ms

gtm.js

36 ms

Our browser made a total of 97 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Lb.nextdirect.com, 95% (92 requests) were made to Nextdirect.com and 2% (2 requests) were made to Static.queue-it.net. The less responsive or slowest element that took the longest time to load (806 ms) relates to the external source Nextdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 769.1 kB (54%)

Content Size

1.4 MB

After Optimization

645.2 kB

In fact, the total size of Lb.nextdirect.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 302.1 kB

  • Original 351.4 kB
  • After minification 347.8 kB
  • After compression 49.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 302.1 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.6 kB
  • After minification 1.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lb Next Direct images are well optimized though.

JavaScript Optimization

-43%

Potential reduce by 445.8 kB

  • Original 1.0 MB
  • After minification 979.4 kB
  • After compression 587.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 445.8 kB or 43% of the original size.

CSS Optimization

-75%

Potential reduce by 21.2 kB

  • Original 28.1 kB
  • After minification 22.4 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lb.nextdirect.com needs all CSS files to be minified and compressed as it can save up to 21.2 kB or 75% of the original size.

Requests Breakdown

Number of requests can be reduced by 69 (81%)

Requests Now

85

After Optimization

16

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lb Next Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

SEO Factors

lb.nextdirect.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lb.nextdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lb.nextdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Lb Next Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: