Access newblack.se. NEW BLACK

Report Summary

name

value

score

weighting

FCP (First Contentful Paint)

Value0.8 s

100/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value1.9 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value0.8 s

100/100

10%

newblack.se

399 ms

style.css

97 ms

nb.jpg

739 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that all of those requests were addressed to Newblack.se and no external sources were called. The less responsive or slowest element that took the longest time to load (739 ms) belongs to the original domain Newblack.se.

Content Size

1.3 MB

After Optimization

1.2 MB

In fact, the total size of Newblack.se main page is 1.3 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-33%

Potential reduce by 105 B

Original 320 B
After minification 308 B
After compression 215 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105 B or 33% of the original size.

Image Optimization

-3%

Potential reduce by 39.3 kB

Original 1.3 MB
After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. NEW BLACK images are well optimized though.

CSS Optimization

-40%

Potential reduce by 85 B

Original 212 B
After minification 172 B
After compression 127 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newblack.se needs all CSS files to be minified and compressed as it can save up to 85 B or 40% of the original size.

Requests Now

After Optimization

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of NEW BLACK. According to our analytics all requests are already optimized.

Accessibility Issues

These are opportunities to improve the interpretation of your content by users in different locales.

High

<html> element does not have a [lang] attribute

Search Engine Optimization Advices

Language and Encoding

Language Detected

N/A
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newblack.se can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Newblack.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of NEW BLACK. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: