Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

newprivatemarkets.com

New Private Markets | Impact Investing & ESG Insight

Page Load Speed

5.1 sec in total

First Response

179 ms

Resources Loaded

4.5 sec

Page Rendered

411 ms

About Website

Visit newprivatemarkets.com now to see the best up-to-date New Private Markets content and also check out these interesting facts you probably never knew about newprivatemarkets.com

New Private Markets provides intelligence on sustainable investment, ESG and impact investing in private equity, real estate, infrastructure and debt.

Visit newprivatemarkets.com

Key Findings

We analyzed Newprivatemarkets.com page load time and found that the first response time was 179 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

newprivatemarkets.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value13.4 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value1,510 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0.099

90/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

newprivatemarkets.com

179 ms

www.newprivatemarkets.com

543 ms

gtm.js

87 ms

uc.js

43 ms

datalayer

275 ms

Our browser made a total of 136 requests to load all elements on the main page. We found that 60% of them (81 requests) were addressed to the original Newprivatemarkets.com, 26% (35 requests) were made to Media.newprivatemarkets.com and 4% (6 requests) were made to Securepubads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source Media.newprivatemarkets.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 463.6 kB (24%)

Content Size

1.9 MB

After Optimization

1.4 MB

In fact, the total size of Newprivatemarkets.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 744.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 408.9 kB

  • Original 496.8 kB
  • After minification 453.2 kB
  • After compression 87.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 408.9 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 5.9 kB

  • Original 441.8 kB
  • After minification 435.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Private Markets images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 20.1 kB

  • Original 744.8 kB
  • After minification 744.5 kB
  • After compression 724.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 28.7 kB

  • Original 220.3 kB
  • After minification 220.3 kB
  • After compression 191.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newprivatemarkets.com needs all CSS files to be minified and compressed as it can save up to 28.7 kB or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 79 (63%)

Requests Now

125

After Optimization

46

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Private Markets. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 58 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

newprivatemarkets.com accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

newprivatemarkets.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

newprivatemarkets.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newprivatemarkets.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Newprivatemarkets.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of New Private Markets. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: