Tools & Wizards About Us

Report Summary

  • 73

    Performance

    Renders faster than
    82% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

nextmarketing.ru

Next Marketing - Привлечение посетителей. Оптимизация конверсии. Повторные продажи

Page Load Speed

2.3 sec in total

First Response

587 ms

Resources Loaded

1.6 sec

Page Rendered

123 ms

About Website

Visit nextmarketing.ru now to see the best up-to-date Next Marketing content and also check out these interesting facts you probably never knew about nextmarketing.ru

Комплексное решение проблем монетизации веб-канала (ecommerce), создание эффекта синергии согласованных стратегий продаж (multichannel marketing) на всех этапах жизненного цикла клиента (еmail-маркети...

Visit nextmarketing.ru

Key Findings

We analyzed Nextmarketing.ru page load time and found that the first response time was 587 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

nextmarketing.ru performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

77/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value2.7 s

97/100

10%

TBT (Total Blocking Time)

Value90 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.1 s

95/100

10%

Network Requests Diagram

nextmarketing.ru

587 ms

reset.css

139 ms

main.css

298 ms

main.js

296 ms

jquery.min.js

9 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 88% of them (29 requests) were addressed to the original Nextmarketing.ru, 6% (2 requests) were made to Stats.g.doubleclick.net and 3% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (663 ms) belongs to the original domain Nextmarketing.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 79.1 kB (29%)

Content Size

275.5 kB

After Optimization

196.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nextmarketing.ru main page is 275.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 196.3 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 7.3 kB

  • Original 10.5 kB
  • After minification 9.5 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.3 kB or 70% of the original size.

Image Optimization

-34%

Potential reduce by 67.6 kB

  • Original 196.3 kB
  • After minification 128.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Next Marketing needs image optimization as it can save up to 67.6 kB or 34% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 588 B

  • Original 61.5 kB
  • After minification 61.4 kB
  • After compression 60.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-51%

Potential reduce by 3.6 kB

  • Original 7.1 kB
  • After minification 6.4 kB
  • After compression 3.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nextmarketing.ru needs all CSS files to be minified and compressed as it can save up to 3.6 kB or 51% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (13%)

Requests Now

32

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Next Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

nextmarketing.ru accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

nextmarketing.ru best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

nextmarketing.ru SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1251

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nextmarketing.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nextmarketing.ru main page’s claimed encoding is windows-1251. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Next Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: