Tools & Wizards About Us

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

northlanddirectory.com

Search and Browse the Northland Business Directory - The Heart of the Northland - Canada, ND, MI, MN, and WI

Page Load Speed

12.7 sec in total

First Response

3.7 sec

Resources Loaded

5.2 sec

Page Rendered

3.8 sec

About Website

Welcome to northlanddirectory.com homepage info - get ready to check Northland Directory best content right away, or after learning these important things about northlanddirectory.com

Search and Browse the Northland Business Directory - The Heart of the Northland - Canada, ND, MI, MN, and WI

Visit northlanddirectory.com

Key Findings

We analyzed Northlanddirectory.com page load time and found that the first response time was 3.7 sec and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

northlanddirectory.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value3.8 s

56/100

25%

SI (Speed Index)

Value10.5 s

8/100

10%

TBT (Total Blocking Time)

Value940 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.066

97/100

15%

TTI (Time to Interactive)

Value14.6 s

8/100

10%

Network Requests Diagram

northlanddirectory.com

3670 ms

bootstrap.min.css

168 ms

bootstrap-datepicker.min.css

168 ms

fontawesome.css

296 ms

brands.css

172 ms

Our browser made a total of 99 requests to load all elements on the main page. We found that 97% of them (96 requests) were addressed to the original Northlanddirectory.com, 2% (2 requests) were made to Pagead2.googlesyndication.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.7 sec) belongs to the original domain Northlanddirectory.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 922.1 kB (37%)

Content Size

2.5 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northlanddirectory.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 692.0 kB

  • Original 784.5 kB
  • After minification 710.8 kB
  • After compression 92.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 692.0 kB or 88% of the original size.

Image Optimization

-12%

Potential reduce by 183.0 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Northland Directory needs image optimization as it can save up to 183.0 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-24%

Potential reduce by 40.1 kB

  • Original 166.4 kB
  • After minification 166.4 kB
  • After compression 126.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 40.1 kB or 24% of the original size.

CSS Optimization

-12%

Potential reduce by 7.0 kB

  • Original 60.6 kB
  • After minification 60.6 kB
  • After compression 53.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northlanddirectory.com needs all CSS files to be minified and compressed as it can save up to 7.0 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (20%)

Requests Now

83

After Optimization

66

  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northland Directory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

northlanddirectory.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

High

Definition list items are not wrapped in <dl> elements

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

northlanddirectory.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

northlanddirectory.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northlanddirectory.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northlanddirectory.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Northland Directory. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: