Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 56

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 46

    SEO

    Google-friendlier than
    18% of websites

novelecig.com

Shenzhen Novel Technology Co., Ltd.

Page Load Speed

30.7 sec in total

First Response

1.2 sec

Resources Loaded

27.6 sec

Page Rendered

1.9 sec

About Website

Visit novelecig.com now to see the best up-to-date Novel Ecig content and also check out these interesting facts you probably never knew about novelecig.com

Visit novelecig.com

Key Findings

We analyzed Novelecig.com page load time and found that the first response time was 1.2 sec and then it took 29.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there were 2 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

novelecig.com performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.0 s

1/100

10%

LCP (Largest Contentful Paint)

Value18.0 s

0/100

25%

SI (Speed Index)

Value13.3 s

2/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

www.novelecig.com

1214 ms

cookies.js

788 ms

jquery-1.7.1.min.js

891 ms

Language.js

808 ms

skin.min.css

819 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 7% of them (6 requests) were addressed to the original Novelecig.com, 51% (44 requests) were made to Aimg8.dlssyht.cn and 39% (34 requests) were made to S.dlssyht.cn. The less responsive or slowest element that took the longest time to load (19.8 sec) relates to the external source Aimg8.dlssyht.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (29%)

Content Size

7.6 MB

After Optimization

5.4 MB

In fact, the total size of Novelecig.com main page is 7.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 5.0 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 77.4 kB

  • Original 91.2 kB
  • After minification 74.4 kB
  • After compression 13.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.8 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 77.4 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 124.5 kB

  • Original 5.0 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Novel Ecig images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 1.2 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 396.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 76% of the original size.

CSS Optimization

-86%

Potential reduce by 754.3 kB

  • Original 876.5 kB
  • After minification 862.9 kB
  • After compression 122.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Novelecig.com needs all CSS files to be minified and compressed as it can save up to 754.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (59%)

Requests Now

58

After Optimization

24

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Novel Ecig. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

novelecig.com accessibility score

56

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

novelecig.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

novelecig.com SEO score

46

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Novelecig.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Novelecig.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Novel Ecig. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: