Tools & Wizards About Us

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

outdoorlifestyle.notonthehighstreet.com

Online Gift Shop UK | Unique & Personalised Gifts | notonthehighstreet.com

Page Load Speed

4.3 sec in total

First Response

33 ms

Resources Loaded

2 sec

Page Rendered

2.2 sec

About Website

Visit outdoorlifestyle.notonthehighstreet.com now to see the best up-to-date Outdoorlifestyle Notonthehighstreet content for United Kingdom and also check out these interesting facts you probably never knew about outdoorlifestyle.notonthehighstreet.com

Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.

Visit outdoorlifestyle.notonthehighstreet.com

Key Findings

We analyzed Outdoorlifestyle.notonthehighstreet.com page load time and found that the first response time was 33 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

outdoorlifestyle.notonthehighstreet.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

30/100

25%

SI (Speed Index)

Value10.2 s

8/100

10%

TBT (Total Blocking Time)

Value4,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.216

58/100

15%

TTI (Time to Interactive)

Value20.2 s

2/100

10%

Network Requests Diagram

outdoorlifestyle.notonthehighstreet.com

33 ms

outdoorlifestyle.notonthehighstreet.com

900 ms

otSDKStub.js

83 ms

polyfill.min.js

1065 ms

production.min.js

61 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Outdoorlifestyle.notonthehighstreet.com, 46% (46 requests) were made to Static-files.notonthehighstreet.com and 26% (26 requests) were made to Cdn.notonthehighstreet.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Cdnjs.cloudflare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 469.5 kB (21%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Outdoorlifestyle.notonthehighstreet.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 825.1 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 467.8 kB

  • Original 572.4 kB
  • After minification 572.3 kB
  • After compression 104.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 467.8 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 63 B

  • Original 825.1 kB
  • After minification 825.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Outdoorlifestyle Notonthehighstreet images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 785.8 kB
  • After minification 785.8 kB
  • After compression 784.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 50 B

  • Original 4.1 kB
  • After minification 4.1 kB
  • After compression 4.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Outdoorlifestyle.notonthehighstreet.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (50%)

Requests Now

96

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Outdoorlifestyle Notonthehighstreet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

outdoorlifestyle.notonthehighstreet.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

outdoorlifestyle.notonthehighstreet.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

outdoorlifestyle.notonthehighstreet.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Outdoorlifestyle.notonthehighstreet.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Outdoorlifestyle.notonthehighstreet.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Outdoorlifestyle Notonthehighstreet. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: