Tools & Wizards About Us

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

on.marketing

ON.marketing: Data-Driven Performance Growth Marketing Agency

Page Load Speed

4.7 sec in total

First Response

70 ms

Resources Loaded

4.2 sec

Page Rendered

498 ms

About Website

Visit on.marketing now to see the best up-to-date On content and also check out these interesting facts you probably never knew about on.marketing

ON.marketing is a team of ecommerce professionals & digital marketing specialists focused on data-driven growth and help your business to thrive online!

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Key Findings

We analyzed On.marketing page load time and found that the first response time was 70 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

on.marketing performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value22.6 s

0/100

25%

SI (Speed Index)

Value22.1 s

0/100

10%

TBT (Total Blocking Time)

Value6,340 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.0 s

1/100

10%

Network Requests Diagram

on.marketing

70 ms

onmarketing.io

1023 ms

styles.css

133 ms

css

59 ms

bootstrap.css

263 ms

Our browser made a total of 108 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original On.marketing, 57% (62 requests) were made to Onmarketing.io and 36% (39 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Onmarketing.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 115.4 kB (9%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of On.marketing main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 533.6 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 86.4 kB

  • Original 106.2 kB
  • After minification 100.4 kB
  • After compression 19.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.4 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 14.1 kB

  • Original 505.3 kB
  • After minification 491.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. On images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.6 kB

  • Original 533.6 kB
  • After minification 533.6 kB
  • After compression 529.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 10.4 kB

  • Original 98.8 kB
  • After minification 98.4 kB
  • After compression 88.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. On.marketing needs all CSS files to be minified and compressed as it can save up to 10.4 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (80%)

Requests Now

66

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of On. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

on.marketing accessibility score

85

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

on.marketing best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

on.marketing SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise On.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that On.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of On. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: