Tools & Wizards About Us

Report Summary

  • 6

    Performance

    Renders faster than
    21% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

on.marketing

ON.marketing: Data-Driven Performance Growth Marketing Agency

Page Load Speed

5 sec in total

First Response

1.1 sec

Resources Loaded

3.3 sec

Page Rendered

625 ms

About Website

Visit on.marketing now to see the best up-to-date On content and also check out these interesting facts you probably never knew about on.marketing

ON.marketing is a team of ecommerce professionals & digital marketing specialists focused on data-driven growth and help your business to thrive online!

Visit on.marketing

Key Findings

We analyzed On.marketing page load time and found that the first response time was 1.1 sec and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

on.marketing performance score

6

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value3,430 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value1.532

0/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

www.onmarketing.io

1124 ms

bootstrap.min.css

137 ms

style.min.css

276 ms

grid-style2.css

405 ms

styles.css

413 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original On.marketing, 10% (7 requests) were made to Apis.google.com and 6% (4 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Onmarketing.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 119.6 kB (9%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of On.marketing main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 628.5 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 113.6 kB

  • Original 141.5 kB
  • After minification 134.7 kB
  • After compression 27.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 113.6 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 512.7 kB
  • After minification 512.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. On images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.3 kB

  • Original 628.5 kB
  • After minification 628.5 kB
  • After compression 624.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-3%

Potential reduce by 1.7 kB

  • Original 54.2 kB
  • After minification 53.4 kB
  • After compression 52.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. On.marketing has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 53 (80%)

Requests Now

66

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of On. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

on.marketing accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

on.marketing best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

on.marketing SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise On.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that On.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of On. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: