Tools & Wizards About Us

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

outsmartagency.com

Outsmart Marketing Agency | Yorkshire

Page Load Speed

2 sec in total

First Response

100 ms

Resources Loaded

1.7 sec

Page Rendered

185 ms

About Website

Click here to check amazing Outsmart Agency content. Otherwise, check out these important facts you probably never knew about outsmartagency.com

The agency that helps you deliver more from your marketing. Services include strategy, branding, design, and advertising

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Key Findings

We analyzed Outsmartagency.com page load time and found that the first response time was 100 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

outsmartagency.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value16.3 s

0/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value3,790 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.7 s

4/100

10%

Network Requests Diagram

www.outsmartagency.com

100 ms

css2

135 ms

legacy.js

147 ms

modern.js

292 ms

extract-css-runtime-4480250c5b088aca1e9d-min.en-US.js

147 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Outsmartagency.com, 73% (38 requests) were made to Images.squarespace-cdn.com and 17% (9 requests) were made to Assets.squarespace.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Images.squarespace-cdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 968.6 kB (2%)

Content Size

53.4 MB

After Optimization

52.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Outsmartagency.com main page is 53.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 52.0 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 246.4 kB

  • Original 273.2 kB
  • After minification 242.5 kB
  • After compression 26.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.7 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 246.4 kB or 90% of the original size.

Image Optimization

-1%

Potential reduce by 551.5 kB

  • Original 52.0 MB
  • After minification 51.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Outsmart Agency images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 170.5 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 1.0 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 170.5 kB or 15% of the original size.

CSS Optimization

-1%

Potential reduce by 135 B

  • Original 15.3 kB
  • After minification 15.3 kB
  • After compression 15.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Outsmartagency.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (18%)

Requests Now

51

After Optimization

42

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Outsmart Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

outsmartagency.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

outsmartagency.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

outsmartagency.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Outsmartagency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Outsmartagency.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Outsmart Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: