Tools & Wizards About Us

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

in.pico.com

Global Brand Activation Agency | Experience-led, Digital-first | Pico

Page Load Speed

8.2 sec in total

First Response

445 ms

Resources Loaded

6.7 sec

Page Rendered

1 sec

About Website

Click here to check amazing In Pico content for Singapore. Otherwise, check out these important facts you probably never knew about in.pico.com

The Pico Group is a world-wide network of agencies that merge experiential, communications and technology talent to create powerful and engaging experiences that activate brands.

Visit in.pico.com

Key Findings

We analyzed In.pico.com page load time and found that the first response time was 445 ms and then it took 7.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

in.pico.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.4 s

1/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value13.9 s

1/100

10%

TBT (Total Blocking Time)

Value1,580 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.332

34/100

15%

TTI (Time to Interactive)

Value18.9 s

3/100

10%

Network Requests Diagram

in.pico.com

445 ms

1285 ms

pico-article.css

54 ms

content.css

57 ms

js-offcanvas.css

413 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 36% of them (31 requests) were addressed to the original In.pico.com, 32% (28 requests) were made to Picowebcdn.pico.com and 6% (5 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain In.pico.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 156.5 kB (24%)

Content Size

648.3 kB

After Optimization

491.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of In.pico.com main page is 648.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 242.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 131.4 kB

  • Original 161.9 kB
  • After minification 135.8 kB
  • After compression 30.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.0 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 131.4 kB or 81% of the original size.

Image Optimization

-23%

Potential reduce by 12.6 kB

  • Original 55.1 kB
  • After minification 42.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, In Pico needs image optimization as it can save up to 12.6 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 1.6 kB

  • Original 242.3 kB
  • After minification 242.3 kB
  • After compression 240.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 10.9 kB

  • Original 189.0 kB
  • After minification 189.0 kB
  • After compression 178.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. In.pico.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 70 (86%)

Requests Now

81

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of In Pico. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 44 to 1 for JavaScripts and from 28 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

in.pico.com accessibility score

100

Accessibility Issues

Best Practices

in.pico.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

in.pico.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise In.pico.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that In.pico.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of In Pico. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: