Tools & Wizards About Us

Report Summary

  • 58

    Performance

    Renders faster than
    74% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

paulmitchell.co.uk

Paul Mitchell - Antique and handmade replica frames

Page Load Speed

3 sec in total

First Response

201 ms

Resources Loaded

2.2 sec

Page Rendered

609 ms

About Website

Welcome to paulmitchell.co.uk homepage info - get ready to check Paul Mitchell best content right away, or after learning these important things about paulmitchell.co.uk

Paul Mitchell Ltd, a picture framer, based in London offers high-quality antique and reproduction picture frames. Handmade frames, made by master craftsmen.

Visit paulmitchell.co.uk

Key Findings

We analyzed Paulmitchell.co.uk page load time and found that the first response time was 201 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

paulmitchell.co.uk performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

37/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value150 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.3 s

50/100

10%

Network Requests Diagram

paulmitchell.co.uk

201 ms

www.paulmitchell.co.uk

473 ms

jquery-2.2.4.min.js

35 ms

all.css

51 ms

sharethis.js

43 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 86% of them (38 requests) were addressed to the original Paulmitchell.co.uk, 5% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Paulmitchell.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.6 MB (26%)

Content Size

14.0 MB

After Optimization

10.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Paulmitchell.co.uk main page is 14.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 13.8 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 86.3 kB

  • Original 94.1 kB
  • After minification 71.8 kB
  • After compression 7.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.3 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.3 kB or 92% of the original size.

Image Optimization

-26%

Potential reduce by 3.5 MB

  • Original 13.8 MB
  • After minification 10.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Paul Mitchell needs image optimization as it can save up to 3.5 MB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 63 B

  • Original 50.7 kB
  • After minification 50.7 kB
  • After compression 50.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 133 B

  • Original 26.1 kB
  • After minification 26.1 kB
  • After compression 25.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Paulmitchell.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 4 (10%)

Requests Now

40

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Paul Mitchell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

paulmitchell.co.uk accessibility score

67

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

[aria-*] attributes do not have valid values

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

paulmitchell.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

paulmitchell.co.uk SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Paulmitchell.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Paulmitchell.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Paul Mitchell. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: