Tools & Wizards About Us

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

pencil.co.jp

WEBコンサルティング｜ペンシル　研究開発型のWEBコンサルティング専門会社

Page Load Speed

12.4 sec in total

First Response

345 ms

Resources Loaded

11.6 sec

Page Rendered

379 ms

About Website

Click here to check amazing Pencil content for Japan. Otherwise, check out these important facts you probably never knew about pencil.co.jp

1995年創業以来、多くのWEBマーケティング成功事例を生み出してきたペンシル。経営層・事業責任者の視点で、WEBマーケティング領域などのデジタルを活用し、事業の売上アップ・利益アップに貢献するWEBコンサルティング会社です。

Visit pencil.co.jp

Key Findings

We analyzed Pencil.co.jp page load time and found that the first response time was 345 ms and then it took 12 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

pencil.co.jp performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value16.5 s

0/100

25%

SI (Speed Index)

Value15.6 s

0/100

10%

TBT (Total Blocking Time)

Value1,170 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.199

62/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

www.pencil.co.jp

345 ms

www.pencil.co.jp

1320 ms

jquery-1.11.2.min.js

826 ms

moreClick-min.js

511 ms

reset.css

512 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 76% of them (99 requests) were addressed to the original Pencil.co.jp, 3% (4 requests) were made to Googletagmanager.com and 2% (3 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (3.9 sec) belongs to the original domain Pencil.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 669.6 kB (40%)

Content Size

1.7 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Pencil.co.jp main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 870.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 58.1 kB

  • Original 75.7 kB
  • After minification 67.6 kB
  • After compression 17.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.1 kB or 77% of the original size.

Image Optimization

-12%

Potential reduce by 108.5 kB

  • Original 870.8 kB
  • After minification 762.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Pencil needs image optimization as it can save up to 108.5 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 435.0 kB

  • Original 663.5 kB
  • After minification 654.6 kB
  • After compression 228.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 435.0 kB or 66% of the original size.

CSS Optimization

-82%

Potential reduce by 68.0 kB

  • Original 82.8 kB
  • After minification 82.3 kB
  • After compression 14.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Pencil.co.jp needs all CSS files to be minified and compressed as it can save up to 68.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 71 (56%)

Requests Now

127

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 127 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pencil. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

pencil.co.jp accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

pencil.co.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

pencil.co.jp SEO score

91

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Pencil.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Pencil.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Pencil. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: