Tools & Wizards About Us

Report Summary

  • 97

    Performance

    Renders faster than
    94% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

permanent.co

Permanent Brand Group | Permanent Distribution - Home of Format Skateboards, Broadcast Wheels, and The Zine Partnership Program

Page Load Speed

886 ms in total

First Response

127 ms

Resources Loaded

569 ms

Page Rendered

190 ms

About Website

Click here to check amazing Permanent content. Otherwise, check out these important facts you probably never knew about permanent.co

Permanent Brand Group is a design, marketing, and distribution house comprised of the new generation of premium lifestyle brands including Broadcast, Format, and others.

Visit permanent.co

Key Findings

We analyzed Permanent.co page load time and found that the first response time was 127 ms and then it took 759 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

permanent.co performance score

97

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

93/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

91/100

25%

SI (Speed Index)

Value1.7 s

100/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.0 s

99/100

10%

Network Requests Diagram

permanent.co

127 ms

font-awesome.min.css

55 ms

bootstrap.min.css

113 ms

bootstrap-theme.min.css

106 ms

style.css

106 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 68% of them (13 requests) were addressed to the original Permanent.co, 16% (3 requests) were made to Fonts.gstatic.com and 11% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (313 ms) belongs to the original domain Permanent.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 8.4 kB (3%)

Content Size

308.8 kB

After Optimization

300.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Permanent.co main page is 308.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 233.1 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 3.8 kB

  • Original 4.8 kB
  • After minification 2.8 kB
  • After compression 933 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.0 kB, which is 42% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.8 kB or 80% of the original size.

Image Optimization

-2%

Potential reduce by 3.9 kB

  • Original 233.1 kB
  • After minification 229.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Permanent images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 315 B

  • Original 40.5 kB
  • After minification 40.5 kB
  • After compression 40.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 361 B

  • Original 30.4 kB
  • After minification 30.4 kB
  • After compression 30.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Permanent.co has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 8 (57%)

Requests Now

14

After Optimization

6

  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Permanent. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

permanent.co accessibility score

93

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

permanent.co best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

permanent.co SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Permanent.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Permanent.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Permanent. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: