Tools & Wizards About Us

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

planb.marketing

Plan B Marketing • Branding. Digital. Communications. Design. Strategy

Page Load Speed

8.8 sec in total

First Response

1.7 sec

Resources Loaded

6.8 sec

Page Rendered

271 ms

About Website

Visit planb.marketing now to see the best up-to-date Plan B content and also check out these interesting facts you probably never knew about planb.marketing

Plan B Marketing is an independent, creative marketing agency with a focus on brand building, creative storytelling, result-driven strategic communications

Visit planb.marketing

Key Findings

We analyzed Planb.marketing page load time and found that the first response time was 1.7 sec and then it took 7.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

planb.marketing performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.6 s

0/100

25%

SI (Speed Index)

Value18.3 s

0/100

10%

TBT (Total Blocking Time)

Value1,010 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.014

100/100

15%

TTI (Time to Interactive)

Value14.1 s

10/100

10%

Network Requests Diagram

planb.marketing

1685 ms

wp-emoji-release.min.js

24 ms

layerslider.css

52 ms

style.min.css

38 ms

wc-blocks-vendors-style.css

26 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 93% of them (82 requests) were addressed to the original Planb.marketing, 2% (2 requests) were made to Fonts.googleapis.com and 2% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Planb.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 99.6 kB (7%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Planb.marketing main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 728.0 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 53.0 kB

  • Original 69.2 kB
  • After minification 66.0 kB
  • After compression 16.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.0 kB or 77% of the original size.

Image Optimization

-2%

Potential reduce by 11.1 kB

  • Original 728.0 kB
  • After minification 716.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Plan B images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 6.2 kB

  • Original 404.9 kB
  • After minification 404.8 kB
  • After compression 398.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 29.3 kB

  • Original 180.4 kB
  • After minification 159.5 kB
  • After compression 151.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Planb.marketing needs all CSS files to be minified and compressed as it can save up to 29.3 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 68 (80%)

Requests Now

85

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Plan B. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

planb.marketing accessibility score

91

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

planb.marketing best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

planb.marketing SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Planb.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Planb.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Plan B. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: