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Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 58

    SEO

    Google-friendlier than
    21% of websites

posm.com.au

Retail display accessories - fresh food display equipment - merchandising

Page Load Speed

8.6 sec in total

First Response

1.9 sec

Resources Loaded

6.5 sec

Page Rendered

207 ms

About Website

Welcome to posm.com.au homepage info - get ready to check Posm best content right away, or after learning these important things about posm.com.au

Posm Solutions is a major supplier of retail point of sale and display accessories, including merchandising and custom printed promotional products. Ceiling display and promotional display is our spec...

Visit posm.com.au

Key Findings

We analyzed Posm.com.au page load time and found that the first response time was 1.9 sec and then it took 6.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

posm.com.au performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

1/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value11.4 s

5/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value8.8 s

36/100

10%

Network Requests Diagram

www.posm.com.au

1915 ms

override.css

464 ms

bootstrap.css

697 ms

styles.css

485 ms

widgets.css

473 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 93% of them (84 requests) were addressed to the original Posm.com.au, 2% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Posm.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 185.8 kB (33%)

Content Size

560.4 kB

After Optimization

374.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Posm.com.au main page is 560.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 438.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 61.5 kB

  • Original 74.0 kB
  • After minification 64.7 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.5 kB or 83% of the original size.

Image Optimization

-28%

Potential reduce by 124.2 kB

  • Original 438.9 kB
  • After minification 314.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Posm needs image optimization as it can save up to 124.2 kB or 28% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 47.6 kB
  • After minification 47.6 kB
  • After compression 47.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 49 (56%)

Requests Now

88

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Posm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

posm.com.au accessibility score

65

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

posm.com.au best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

posm.com.au SEO score

58

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Posm.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Posm.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Posm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: