Tools & Wizards About Us

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 70

    SEO

    Google-friendlier than
    30% of websites

potterybarn.co

Home Furniture, Home Decor & Outdoor Furniture | Pottery Barn

Page Load Speed

2 sec in total

First Response

183 ms

Resources Loaded

1.7 sec

Page Rendered

185 ms

About Website

Welcome to potterybarn.co homepage info - get ready to check Pottery Barn best content right away, or after learning these important things about potterybarn.co

Shop Pottery Barn and find everything you need to decorate your home. Browse our expertly crafted indoor and outdoor furniture, accessories, decor, and more. Curbside pickup available.

Visit potterybarn.co

Key Findings

We analyzed Potterybarn.co page load time and found that the first response time was 183 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

potterybarn.co performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value33.3 s

0/100

25%

SI (Speed Index)

Value20.1 s

0/100

10%

TBT (Total Blocking Time)

Value15,020 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.453

20/100

15%

TTI (Time to Interactive)

Value44.0 s

0/100

10%

Network Requests Diagram

potterybarn.co

183 ms

www.potterybarn.com

341 ms

global-pb-e728a4174720577a7b7c8212cd91a15f03121ee9.css

675 ms

content-pb-25036a5893ee272d339c4b4608b4424439785a6e.css

50 ms

external.d02b690f.js

82 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Potterybarn.co, 76% (28 requests) were made to Potterybarn.com and 8% (3 requests) were made to Williams-sonoma.com. The less responsive or slowest element that took the longest time to load (675 ms) relates to the external source Potterybarn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 77.5 kB (31%)

Content Size

252.2 kB

After Optimization

174.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Potterybarn.co main page is 252.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 91.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 76.5 kB

  • Original 91.3 kB
  • After minification 76.6 kB
  • After compression 14.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.7 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.5 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 996 B

  • Original 85.8 kB
  • After minification 84.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pottery Barn images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 75.1 kB
  • After minification 75.1 kB
  • After compression 75.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 22 (76%)

Requests Now

29

After Optimization

7

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pottery Barn. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

potterybarn.co accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

Best Practices

potterybarn.co best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

potterybarn.co SEO score

70

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Potterybarn.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Potterybarn.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Pottery Barn. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: