Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

potterybarnkids.com.au

Kids & Baby Furniture, Kids Bedding & Gifts | Baby Registry | Pottery Barn Kids

Page Load Speed

5.3 sec in total

First Response

1 sec

Resources Loaded

4.2 sec

Page Rendered

53 ms

About Website

Click here to check amazing Pottery Barn Kids content for United States. Otherwise, check out these important facts you probably never knew about potterybarnkids.com.au

Pottery Barn Kids Australia offers kids & baby furniture, bed linen and toys designed to delight and inspire. Buy now, pay later with Afterpay!

Visit potterybarnkids.com.au

Key Findings

We analyzed Potterybarnkids.com.au page load time and found that the first response time was 1 sec and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

potterybarnkids.com.au performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value23.9 s

0/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value4,690 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.623

0/100

15%

TTI (Time to Interactive)

Value28.0 s

0/100

10%

Network Requests Diagram

potterybarnkids.com.au

1049 ms

www.potterybarnkids.com.au

418 ms

shopping_13.css

40 ms

PK-global-styles.css

15 ms

shopping.environment.ssp

11 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that all of those requests were addressed to Potterybarnkids.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Potterybarnkids.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (74%)

Content Size

2.0 MB

After Optimization

525.3 kB

In fact, the total size of Potterybarnkids.com.au main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Javascripts take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-65%

Potential reduce by 4.0 kB

  • Original 6.2 kB
  • After minification 5.8 kB
  • After compression 2.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.0 kB or 65% of the original size.

JavaScript Optimization

-74%

Potential reduce by 1.5 MB

  • Original 2.0 MB
  • After minification 2.0 MB
  • After compression 523.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.5 MB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (56%)

Requests Now

9

After Optimization

4

The browser has sent 9 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pottery Barn Kids. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

potterybarnkids.com.au accessibility score

68

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

potterybarnkids.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

potterybarnkids.com.au SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Potterybarnkids.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Potterybarnkids.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Pottery Barn Kids. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: