Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

promotional.co.nz

Promotional Products NZ | Business Gifts | *Instant Online Quotes*

Page Load Speed

6.1 sec in total

First Response

436 ms

Resources Loaded

5 sec

Page Rendered

626 ms

About Website

Click here to check amazing Promotional content. Otherwise, check out these important facts you probably never knew about promotional.co.nz

Get the best deals on high-quality promotional products in NZ. Huge selection to promote your brand. Instant online quotes and fast, friendly service!

Visit promotional.co.nz

Key Findings

We analyzed Promotional.co.nz page load time and found that the first response time was 436 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

promotional.co.nz performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value17.3 s

0/100

25%

SI (Speed Index)

Value6.9 s

34/100

10%

TBT (Total Blocking Time)

Value250 ms

84/100

30%

CLS (Cumulative Layout Shift)

Value0.128

82/100

15%

TTI (Time to Interactive)

Value7.3 s

50/100

10%

Network Requests Diagram

promotional.co.nz

436 ms

promotional.co.nz

895 ms

globalnew.css

431 ms

1.10.1.jquery.js

1062 ms

jquery.validate.js

851 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 83% of them (50 requests) were addressed to the original Promotional.co.nz, 8% (5 requests) were made to Google-analytics.com and 3% (2 requests) were made to Maxcdn.bootstrapcdn.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Promotional.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 332.3 kB (4%)

Content Size

7.6 MB

After Optimization

7.3 MB

In fact, the total size of Promotional.co.nz main page is 7.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 7.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 53.0 kB

  • Original 61.2 kB
  • After minification 36.6 kB
  • After compression 8.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.6 kB, which is 40% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 53.0 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 131.1 kB

  • Original 7.3 MB
  • After minification 7.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Promotional images are well optimized though.

JavaScript Optimization

-52%

Potential reduce by 101.6 kB

  • Original 196.9 kB
  • After minification 184.4 kB
  • After compression 95.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 101.6 kB or 52% of the original size.

CSS Optimization

-85%

Potential reduce by 46.5 kB

  • Original 54.7 kB
  • After minification 45.3 kB
  • After compression 8.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Promotional.co.nz needs all CSS files to be minified and compressed as it can save up to 46.5 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (16%)

Requests Now

55

After Optimization

46

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Promotional. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

promotional.co.nz accessibility score

77

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

promotional.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

promotional.co.nz SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Promotional.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Promotional.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Promotional. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: