Tools & Wizards About Us

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

purestrategies.com

Sustainability Strategies and Solutions for the Future :: Pure Strategies

Page Load Speed

2.5 sec in total

First Response

333 ms

Resources Loaded

1.9 sec

Page Rendered

238 ms

About Website

Welcome to purestrategies.com homepage info - get ready to check Pure Strategies best content for United States right away, or after learning these important things about purestrategies.com

Pure Strategies, a U.S. sustainability consulting firm, helps companies develop sustainability strategies and improve environmental and social performance. We develop the sustainabilty business case a...

Visit purestrategies.com

Key Findings

We analyzed Purestrategies.com page load time and found that the first response time was 333 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

purestrategies.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

51/100

10%

LCP (Largest Contentful Paint)

Value22.7 s

0/100

25%

SI (Speed Index)

Value9.5 s

12/100

10%

TBT (Total Blocking Time)

Value1,190 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.9 s

13/100

10%

Network Requests Diagram

purestrategies.com

333 ms

js

62 ms

atc.min.js

42 ms

skg5jav.js

99 ms

css

58 ms

Our browser made a total of 140 requests to load all elements on the main page. We found that 61% of them (85 requests) were addressed to the original Purestrategies.com, 30% (42 requests) were made to Use.typekit.net and 2% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (615 ms) relates to the external source Google-analytics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 321.3 kB (10%)

Content Size

3.3 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Purestrategies.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 174.9 kB

  • Original 196.2 kB
  • After minification 179.5 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 174.9 kB or 89% of the original size.

Image Optimization

-4%

Potential reduce by 121.3 kB

  • Original 2.7 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Pure Strategies images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 6.9 kB

  • Original 271.1 kB
  • After minification 271.1 kB
  • After compression 264.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 18.2 kB

  • Original 111.1 kB
  • After minification 110.1 kB
  • After compression 92.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Purestrategies.com needs all CSS files to be minified and compressed as it can save up to 18.2 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (30%)

Requests Now

96

After Optimization

67

  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Pure Strategies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

purestrategies.com accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

purestrategies.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

purestrategies.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Purestrategies.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Purestrategies.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Pure Strategies. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: