Tools & Wizards About Us

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

rexlondon.com

Rex London - Gift Shop Online - Gifts Store Since 1981

Page Load Speed

3.7 sec in total

First Response

77 ms

Resources Loaded

2.4 sec

Page Rendered

1.3 sec

About Website

Visit rexlondon.com now to see the best up-to-date Rex London content for United Kingdom and also check out these interesting facts you probably never knew about rexlondon.com

Visit Rex London, the online gift shop. Find perfect presents to bring joy to you and your loved ones, whatever the occasion. Free UK delivery available.

Visit rexlondon.com

Key Findings

We analyzed Rexlondon.com page load time and found that the first response time was 77 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

rexlondon.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value1,270 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

rexlondon.com

77 ms

rexlondon.com

144 ms

www.rexlondon.com

40 ms

gtm.js

80 ms

css_BPbeZdwmNFAZY6n3jR5vTDmlbniH_vtaZyyPceh4rwU.css

19 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 92% of them (72 requests) were addressed to the original Rexlondon.com, 4% (3 requests) were made to Static.addtoany.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Rexlondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 382.6 kB (11%)

Content Size

3.5 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rexlondon.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 204.9 kB

  • Original 245.0 kB
  • After minification 215.5 kB
  • After compression 40.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.5 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 204.9 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 161.8 kB

  • Original 3.1 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rex London images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 10.4 kB

  • Original 101.5 kB
  • After minification 101.5 kB
  • After compression 91.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 5.4 kB

  • Original 25.6 kB
  • After minification 25.6 kB
  • After compression 20.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rexlondon.com needs all CSS files to be minified and compressed as it can save up to 5.4 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (19%)

Requests Now

69

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rex London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

rexlondon.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

rexlondon.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

rexlondon.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rexlondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rexlondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Rex London. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: