Tools & Wizards About Us

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

rookieusa.co.za

Rookie USA Official Store | Shop Kids Clothing Online | Rookie USA | Rookie USA

Page Load Speed

16.1 sec in total

First Response

27 ms

Resources Loaded

15.6 sec

Page Rendered

511 ms

About Website

Welcome to rookieusa.co.za homepage info - get ready to check Rookie USA best content right away, or after learning these important things about rookieusa.co.za

Rookie USA is a retail experience launching in South Africa that focuses on kids apparel from global brands such as Converse, Nike and Jordan. Shop kids clothing!

Visit rookieusa.co.za

Key Findings

We analyzed Rookieusa.co.za page load time and found that the first response time was 27 ms and then it took 16.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

rookieusa.co.za performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

8/100

10%

LCP (Largest Contentful Paint)

Value16.2 s

0/100

25%

SI (Speed Index)

Value28.6 s

0/100

10%

TBT (Total Blocking Time)

Value6,410 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.294

1/100

15%

TTI (Time to Interactive)

Value53.5 s

0/100

10%

Network Requests Diagram

rookieusa.co.za

27 ms

www.rookieusa.co.za

1286 ms

calendar.css

31 ms

styles-m.css

55 ms

owl.carousel.min.css

33 ms

Our browser made a total of 340 requests to load all elements on the main page. We found that 95% of them (324 requests) were addressed to the original Rookieusa.co.za, 2% (8 requests) were made to Js.klevu.com and 0% (1 request) were made to Security-hub.vaimo.network. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Rookieusa.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 292.4 kB (3%)

Content Size

8.8 MB

After Optimization

8.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Rookieusa.co.za main page is 8.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 8.0 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 276.0 kB

  • Original 308.1 kB
  • After minification 303.4 kB
  • After compression 32.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 276.0 kB or 90% of the original size.

Image Optimization

-0%

Potential reduce by 14.5 kB

  • Original 8.0 MB
  • After minification 8.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Rookie USA images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.3 kB

  • Original 344.8 kB
  • After minification 344.8 kB
  • After compression 343.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 554 B

  • Original 163.7 kB
  • After minification 163.7 kB
  • After compression 163.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rookieusa.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 233 (72%)

Requests Now

324

After Optimization

91

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 324 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Rookie USA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 224 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

rookieusa.co.za accessibility score

71

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

rookieusa.co.za best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

rookieusa.co.za SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rookieusa.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rookieusa.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Rookie USA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: