Tools & Wizards About Us

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

row.co.uk

Row - Gadget Insurance from £1.49 - Phones, Tablets + More

Page Load Speed

5.8 sec in total

First Response

192 ms

Resources Loaded

5.2 sec

Page Rendered

371 ms

About Website

Welcome to row.co.uk homepage info - get ready to check Row best content for United Kingdom right away, or after learning these important things about row.co.uk

Low-price gadget and appliance insurance, boiler insurance and home emergency and breakdown cover. Get an instant online quote today and get up to 20% off!

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Key Findings

We analyzed Row.co.uk page load time and found that the first response time was 192 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

row.co.uk performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

47/100

25%

SI (Speed Index)

Value4.0 s

80/100

10%

TBT (Total Blocking Time)

Value370 ms

71/100

30%

CLS (Cumulative Layout Shift)

Value0.306

38/100

15%

TTI (Time to Interactive)

Value10.7 s

23/100

10%

Network Requests Diagram

row.co.uk

192 ms

row.co.uk

596 ms

critical

354 ms

modernizr

345 ms

css

350 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 87% of them (90 requests) were addressed to the original Row.co.uk, 6% (6 requests) were made to Static.olark.com and 2% (2 requests) were made to Bat.bing.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Row.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (35%)

Content Size

3.0 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Row.co.uk main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 113.5 kB

  • Original 133.1 kB
  • After minification 108.1 kB
  • After compression 19.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.0 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 113.5 kB or 85% of the original size.

Image Optimization

-33%

Potential reduce by 935.3 kB

  • Original 2.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Row needs image optimization as it can save up to 935.3 kB or 33% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-30%

Potential reduce by 12.8 kB

  • Original 43.2 kB
  • After minification 43.0 kB
  • After compression 30.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 12.8 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (41%)

Requests Now

101

After Optimization

60

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Row. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

row.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

row.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

row.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Row.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Row.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Row. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: