Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

about.shopzilla.co.uk

About Shopzilla UK - Comparison Shopping in the United Kingdom

Page Load Speed

1.2 sec in total

First Response

261 ms

Resources Loaded

850 ms

Page Rendered

115 ms

About Website

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Key Findings

We analyzed About.shopzilla.co.uk page load time and found that the first response time was 261 ms and then it took 965 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

about.shopzilla.co.uk performance score

0

Network Requests Diagram

about.shopzilla.co.uk

261 ms

framework.css

166 ms

common.css

161 ms

home.css

159 ms

branding.css

167 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 23% of them (5 requests) were addressed to the original About.shopzilla.co.uk, 68% (15 requests) were made to Static.blazonco.com and 5% (1 request) were made to Type.blazonco.com. The less responsive or slowest element that took the longest time to load (348 ms) relates to the external source Static.blazonco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 43.5 kB (36%)

Content Size

121.3 kB

After Optimization

77.8 kB

In fact, the total size of About.shopzilla.co.uk main page is 121.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 72.4 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 12.8 kB

  • Original 17.2 kB
  • After minification 16.2 kB
  • After compression 4.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.8 kB or 74% of the original size.

Image Optimization

-15%

Potential reduce by 3.2 kB

  • Original 20.7 kB
  • After minification 17.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, About Shopzilla needs image optimization as it can save up to 3.2 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-28%

Potential reduce by 20.6 kB

  • Original 72.4 kB
  • After minification 72.1 kB
  • After compression 51.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 20.6 kB or 28% of the original size.

CSS Optimization

-63%

Potential reduce by 7.0 kB

  • Original 11.1 kB
  • After minification 8.9 kB
  • After compression 4.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. About.shopzilla.co.uk needs all CSS files to be minified and compressed as it can save up to 7.0 kB or 63% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (57%)

Requests Now

21

After Optimization

9

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of About Shopzilla. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

SEO Factors

about.shopzilla.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise About.shopzilla.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that About.shopzilla.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of About Shopzilla. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: