Report Summary

  • 0

    Performance

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

ae.shoppertrak.com

ShopperTrak Retail Traffic Insights, Data Analytics - Sensormatic | UK

Page Load Speed

3.7 sec in total

First Response

142 ms

Resources Loaded

2.8 sec

Page Rendered

790 ms

About Website

Welcome to ae.shoppertrak.com homepage info - get ready to check Ae Shopper Trak best content for Italy right away, or after learning these important things about ae.shoppertrak.com

ShopperTrak Analytics delivers data that retailers can easily convert into meaningful insights and actionable outcomes.

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Key Findings

We analyzed Ae.shoppertrak.com page load time and found that the first response time was 142 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ae.shoppertrak.com performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value20.2 s

0/100

25%

SI (Speed Index)

Value14.1 s

1/100

10%

TBT (Total Blocking Time)

Value5,380 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.248

1/100

15%

TTI (Time to Interactive)

Value30.3 s

0/100

10%

Network Requests Diagram

ae.shoppertrak.com

142 ms

traffic-insights

1054 ms

ruxitagentjs_ICA2NVfqru_10283240117152214.js

54 ms

jquery.js

71 ms

optimized-min.css

85 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Ae.shoppertrak.com, 75% (48 requests) were made to Sensormatic.com and 6% (4 requests) were made to Static.cloud.coveo.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Sensormatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 386.4 kB (10%)

Content Size

3.7 MB

After Optimization

3.3 MB

In fact, the total size of Ae.shoppertrak.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 151.7 kB

  • Original 166.3 kB
  • After minification 85.7 kB
  • After compression 14.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 80.6 kB, which is 48% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 151.7 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 56 B

  • Original 2.0 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ae Shopper Trak images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 124.5 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 1.0 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 124.5 kB or 11% of the original size.

CSS Optimization

-28%

Potential reduce by 110.2 kB

  • Original 387.5 kB
  • After minification 387.5 kB
  • After compression 277.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ae.shoppertrak.com needs all CSS files to be minified and compressed as it can save up to 110.2 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (55%)

Requests Now

58

After Optimization

26

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ae Shopper Trak. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ae.shoppertrak.com accessibility score

96

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

ae.shoppertrak.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ae.shoppertrak.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ae.shoppertrak.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ae.shoppertrak.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ae Shopper Trak. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: