Access innovationin2016campaigning-wh.splashthat.com. Innovation in 2016 Campaigning - What Works and What's Hype

innovationin2016campaigning-wh.splashthat.com

190 ms

splash-page.82dc1559e562b8f6de7f.css

46 ms

shared-vendor.bundle.css

35 ms

shared.bundle.css

62 ms

cms-page-preview.bundle.css

82 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 34% of them (11 requests) were addressed to the original Innovationin2016campaigning-wh.splashthat.com, 44% (14 requests) were made to D24wuq6o951i2g.cloudfront.net and 6% (2 requests) were made to Frontend.cdn.splashthat.com. The less responsive or slowest element that took the longest time to load (485 ms) relates to the external source D24wuq6o951i2g.cloudfront.net.

Content Size

2.3 MB

After Optimization

2.0 MB

In fact, the total size of Innovationin2016campaigning-wh.splashthat.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 142.7 kB

Original 170.5 kB
After minification 165.4 kB
After compression 27.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.7 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 35.6 kB

Original 1.4 MB
After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Innovation In 2016 Campaigning Wh Splash That images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 2 B

Original 491.6 kB
After minification 491.6 kB
After compression 491.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-20%

Potential reduce by 28.5 kB

Original 141.6 kB
After minification 141.6 kB
After compression 113.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Innovationin2016campaigning-wh.splashthat.com needs all CSS files to be minified and compressed as it can save up to 28.5 kB or 20% of the original size.

Requests Now

After Optimization

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Innovation In 2016 Campaigning Wh Splash That. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.