Tools & Wizards About Us

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

scotland-sdma.org.uk

SDMA | Scottish Destination Management Association | Scotland Tourism

Page Load Speed

1.7 sec in total

First Response

214 ms

Resources Loaded

1.3 sec

Page Rendered

191 ms

About Website

Welcome to scotland-sdma.org.uk homepage info - get ready to check Scotland SDMA best content right away, or after learning these important things about scotland-sdma.org.uk

SDMA - The Scottish Destination Management Association provides information on Scotland vacation, leisure and business travel, representing professional Scottish Tour Operators, a guide to Scottish to...

Visit scotland-sdma.org.uk

Key Findings

We analyzed Scotland-sdma.org.uk page load time and found that the first response time was 214 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

scotland-sdma.org.uk performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value4.3 s

75/100

10%

TBT (Total Blocking Time)

Value330 ms

75/100

30%

CLS (Cumulative Layout Shift)

Value0.385

27/100

15%

TTI (Time to Interactive)

Value8.6 s

37/100

10%

Network Requests Diagram

scotland-sdma.org.uk

214 ms

www.scotland-sdma.org.uk

194 ms

css

23 ms

bootstrap.min.css

165 ms

camera.css

161 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 78% of them (25 requests) were addressed to the original Scotland-sdma.org.uk, 6% (2 requests) were made to Fonts.gstatic.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (339 ms) belongs to the original domain Scotland-sdma.org.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 70.3 kB (9%)

Content Size

810.3 kB

After Optimization

740.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Scotland-sdma.org.uk main page is 810.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 658.9 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 14.8 kB

  • Original 19.5 kB
  • After minification 15.8 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.8 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.8 kB or 76% of the original size.

Image Optimization

-4%

Potential reduce by 26.5 kB

  • Original 658.9 kB
  • After minification 632.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Scotland SDMA images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 16.4 kB

  • Original 89.3 kB
  • After minification 89.3 kB
  • After compression 72.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 16.4 kB or 18% of the original size.

CSS Optimization

-29%

Potential reduce by 12.5 kB

  • Original 42.6 kB
  • After minification 42.6 kB
  • After compression 30.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Scotland-sdma.org.uk needs all CSS files to be minified and compressed as it can save up to 12.5 kB or 29% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (43%)

Requests Now

28

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Scotland SDMA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

scotland-sdma.org.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

scotland-sdma.org.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

scotland-sdma.org.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Scotland-sdma.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Scotland-sdma.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Scotland SDMA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: